dbi
For over two decades, DBI Construction Consulting has provided accurate, objective property loss evaluations for insurance and legal clients worldwide. As construction experts, they offer independent recommendations and analyses for clients around the globe, prioritizing hard evidence, accuracy, and clear communication. To mark their twenty years, Level was commissioned to develop a 20th anniversary logo, business cards, email signatures, and a celebratory beverage package design.
We approach projects that come to us with established branding with a certain level of respect for that branding, as it is inherently rooted in the identity and history of the company. In this case, DBI’s current logo and color palette were integral to finding visual solutions for the new 20th anniversary logo and all of the corresponding deliverables.
IDENTITY
brand positioning strategy, concept, design
With experience comes perspective and depth of knowledge. This simple truth served as an effective way to visualize twenty years of business in the DBI 20th anniversary logo.
By taking their current logo and showing it in perspective, we were able to create an elegant solution from a complicated problem, much like DBI does in their work.
packaging
concept, design, development, production management
As DBI’s 20th Anniversary Gala approached, we were tasked with creating packaging for a custom craft lager and sparkling water. By creating a pattern from the 20th anniversary logo design, an appealing visual solution emerged.
Utilizing DBI’s color palette enabled us to differentiate (in a obvious way) between alcoholic and non-alcoholic beverages.
EMAIL SIGNATURE
concept, design, development, implementation
DBI requested a lockup incorporating their tagline, “20 Years of Building Clarity,” to be used in select marketing collateral, including an email signature for all employees during the 20th anniversary year.
BUSINESS CARD SYSTEM
concept, design, development, print management
Following brand guidelines, and taking into account multi-variable contact information, we crafted a business card system to implement across all DBI offices and employees. This allowed for a clean and consistent result company-wide.
A wide range of printing techniques were explored, from digital, and letterpress printing to specialty finishes and materials, in an effort to maximize luxury while remaining budget-conscious.